Blar i NTNU Open på forfatter "Havro, Lars Jaako"
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Online consumers reviews: examining the moderating effects of product type and product popularity on the review impact on sales
Moen, Øystein; Havro, Lars Jaako; Bjering, Einar (Journal article; Peer reviewed, 2017)This paper aims to study the role product category plays as a moderating factor in online reviews, by introducing a novel method for product category classification using natural language processing (NLP). The study includes ...